song of
the week
upgrade your brand today
key metric
34
% increase in qualified showroom visits
challenge
transforming a static product catalog into an immersive lighting experience that reflects their premium positioning.
our roles
web design, screen design, project management
werner
–
klebe lichtideen
,
ceo
"ART—WORK helped us by creating a completely refreshed website that was unique to all our competitors, allowing us to create more engagement with our customer base - new and old."
summary
we partnered with KLEBE Lichtideen to elevate their digital presence from a basic product showcase to an immersive lighting experience that mirrors their premium showroom aesthetic. over 4 months, we redesigned their entire digital ecosystem to position them as lighting consultants rather than mere retailers.
challenge
here's the thing about premium lighting: it's never really about the products themselves. it's about transformation. about how the right light can turn a cold room into a warm sanctuary.
klebe lichtideen gets this. they've built two stunning showrooms in bünde and bielefeld where they don't just sell lighting – they create experiences. their team doesn't push products; they consult on how light can transform spaces.
but their website? completely different story.
the disconnect was real:
imagine walking into their showrooms and feeling that immediate sense of sophistication, then going to their website and... nothing. just specs and prices.
that's the gap we needed to bridge.
our strategic approach
we didn't just redesign their website. we repositioned how they show up digitally.
the insight? people don't buy lighting fixtures. they buy the feeling of a transformed space.
our strategic pillars:
experience-first navigation
instead of browsing by product categories, visitors now explore by mood and space type. want to create a cozy reading nook? here's how light makes that happen. planning a dinner party? here's the ambiance you're after.
consultant positioning
shifted their role from retailer to lighting design expert. every page reinforces that they don't just sell – they solve lighting challenges.
showroom extension
created digital experiences that mirror their physical consultation process. by the time someone books a consultation, they're already engaged and educated.
premium storytelling
developed visual narratives around transformation rather than features. each lighting solution shows the before and after of how it changes a space.
transformation
from product catalog to experience gallery
before: the old site did its job – technically. you could find products, see prices, place orders. but it felt like every other lighting retailer's website. functional but forgettable.
after: now it feels like an extension of their showrooms. curated. sophisticated. inspiring.
key changes:
the whole experience now guides you from inspiration to consultation to purchase in a way that feels natural, not pushy.
measurable impact
business outcomes:
digital improvements:
but here's what really matters – their clients now come to consultations already inspired. they're not starting from zero anymore. they arrive with ideas, with vision, ready to create something beautiful.
every brand has a story worth telling beautifully. if what you've seen here resonates with your vision, we'd love to hear about your challenges and see how we can solve them together.
client perspective
"the transformation exceeded our expectations. we're no longer just showing products online – we're telling the story of how light transforms spaces. our clients now come to consultations already inspired and engaged, which makes our job so much more enjoyable. the website finally reflects the quality experience we provide in our showrooms."
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