louis gersten

bringing light: a digital narrative of design

bringing light: a digital narrative of design

web design, screen design, project management

buende, germany

KLEBE Lichtideen's products transform spaces through illumination, yet their digital presence failed to capture this transformative quality. we reimagined their online ecosystem as a curated journey where light becomes protagonist rather than product. navigation evolved into emotional exploration, allowing visitors to experience the impact of thoughtful illumination long before purchase decisions form – transforming technical specifications into sensory narratives.

klebe lichtideen

challenge

reimagining illumination
imagine a world where lighting transcends functionality – where each fixture tells a story, each space whispers elegance. KLEBE Lichtideen approached us with a vision: transform their digital presence from mere showcase to immersive experience.

the previous website? a silent catalog. our mission: create a digital ecosystem that breathes with the same sophistication as their curated lighting collections.

our process

designing visual poetry
we didn't build a website. we choreographed a visual journey.

design philosophy unveiled:

  • bold imagery as narrative language
  • white space as strategic silence
  • cards as storytelling canvases

key design revelations:

  • transformed each section into a distinct visual chapter
  • created hierarchical storytelling through strategic imagery
  • developed an interface that feels like a curated gallery walk

our approach: every pixel, every transition, a deliberate brushstroke of intention.

outcome

digital illumination
"our website is no longer just a touchpoint – it's an experience."

design impact highlights:

  • increased in-store consultations
  • attracted precision-focused clientele
  • transformed online interaction from passive viewing to active exploration

website as a design artifact:

  • integrated seamless online shopping experience
  • created visual narratives that guide user curiosity
  • developed a digital environment mirroring their high-end aesthetic

design is the art of making complexity feel effortless.